WHAT. We create stories about people, culture and society. Most often film, but also texts, visuals, sound, music, exhibitions, games – or any other medium or concept which communicates with and involves the target group.
We work with all stages of production, from analysis and idea to final product. Each production is unique, created by a team put together to meet the conditions and needs of the specific production.
HOW. Each production is unique, but the process is managed according to a method involving a number of steps.
- First, we study and analyze the background, the context, the conditions. Why do we need to communicate, what do we want to achieve through communication? We formulate the problem or challenge to address, and the objectives and goals for the communication.
- Based on the background analysis, we decide on what to communicate, to whom and how. We decide on form, content, target groups, expression, channels, media, etc.
- Having done our homework, we enter the creative and practical stages of pre production. If we decide to communicate with film, this involves developing an idea, writing a script etc, as well as planning, making practical preparations, etc. After pre production we enter
- Production – shooting, recording, writing, etc, and
- Post production – processing, editing, adding sound and music, mixing, mastering etc.
When possible and desired we also pilot our stories out through the channels, and follow up and evaluate the results of the communication.
COMMISSIONS AND INDEPENDENT PRODUCTIONS. The approach to the story might be different for commissions and for independent productions.
In commissions, the main objective is always to communicate the commisioner’s message. The story, and how it is told, is always a means, a tool, to achieve this.
In independent productions, the story, its form and means of expression, is sometimes an end in itself.
But the driving forces are always the same – to discover, investigate, inspire, involve. To make a difference.